Project 005SAMSUNG · 2026

SAMSUNG
NEO QLED 70

Creative direction · 3D animation · Environments

A window into another world.

OVERVIEW / 01

For Samsung Neo QLED, we created an immersive environment where light, texture and space reveal the depth, contrast and presence of the 8K display. The bezel-less screen disappears into the room, allowing content and atmosphere to extend far beyond the television.

Client: Samsung
Year: 2026
My role: Creative Direction, Animation, Simulation & Environments
Production: Mutua

Main film

Play with sound

Contribution / 03

Building immersion beyond the screen.

I shared creative direction with Enzo Kinukawa, worked on animation and simulation with Rossini Barbosa, and contributed to the 3D modeling and environments. Together, these disciplines shaped the transition between product, room and imagined worlds.

Selected frame from the Samsung Neo QLED 70 project 01

Visual language / 04

When the screen disappears.

Warm domestic spaces meet surreal terrains, liquid reflections and sculptural light. The visual system uses contrast and scale to dissolve the border of the television, turning every frame into an extension of the room and reinforcing the immersive character of Neo QLED.